Which tactic can enhance a sales presentation?

Using testimonials and case studies in a sales presentation is an effective tactic because it provides social proof of the product or service's value. Testimonials from satisfied customers create trust and credibility, which can significantly influence potential buyers' decisions. Case studies demonstrate real-life applications and outcomes, showcasing how a product has solved problems or improved situations for others. This not only helps to illustrate the benefits but also allows the salesperson to connect with the audience by sharing relatable experiences that resonate with their needs and pain points. By incorporating these elements into a presentation, the salesperson enhances the persuasive impact and engages the audience more effectively in a meaningful way.