What type of information should not be included in home improvement advertising?

In home improvement advertising, it is particularly crucial to avoid including false claims or misleading information about services or prices. This type of information can mislead potential customers, resulting in legal issues and damage to a business's reputation. Home improvement advertising is regulated to ensure that the information presented is truthful and accurate, allowing consumers to make informed decisions. Misleading advertising can lead to complaints, fines from regulatory bodies, and loss of consumer trust, which can ultimately harm the business in the long run.

On the other hand, promotional discounts, customer testimonials, and service warranties are all accepted forms of information that can be included in advertising. These elements can enhance the appeal of a service by providing transparency and potential added value to the customer.