What is the MHIC's policy on advertising for home improvement services?

The Maryland Home Improvement Commission (MHIC) has established a clear policy that mandates all advertising for home improvement services to be truthful and not misleading. This is essential to maintain consumer trust and ensure that homeowners are provided with accurate information regarding the services offered. Misleading advertisements can lead to consumers making uninformed decisions, which can result in dissatisfaction or financial losses.

By requiring truthfulness in advertising, the MHIC seeks to protect consumers from deceptive practices and ensure that any claims made about services, pricing, or outcomes are substantiated. This helps to create a fair marketplace where home improvement professionals can compete based on the quality of their services rather than misleading statements.

Practices such as exaggerating benefits or using vague language undermine consumer rights and could violate legal standards set by the MHIC. In addition, while promotional discounts can be a legitimate marketing strategy, they aren't mandated by the MHIC as a requirement for advertising. Thus, the focus remains firmly on the obligation to present truthful and clear information to potential customers.