Is it permissible to advertise a home improvement service that a person does not intend to perform?

Advertising a home improvement service that a person does not intend to perform is considered deceptive and unethical practice. In the context of Maryland’s regulations for home improvement sales, it is essential for service providers to accurately represent their intentions and capabilities. When a business or individual promotes a service without the genuine intent to provide it, they risk misleading consumers, which can lead to complaints, penalties, and a damaged reputation.

This practice aligns closely with consumer protection laws, which are designed to ensure that advertising is truthful and not misleading. Misrepresentation can also result in violations of the Maryland Home Improvement Commission's regulations, leading to disciplinary actions against the salesperson or business involved. Thus, the practice of advertising services without intent undermines the integrity of the home improvement industry and violates ethical standards, making it clear that such advertising is not permissible.